Managing International Distribution Channel Partners: A Cross-Cultural Approach

نویسندگان

  • Rajiv Mehta
  • Rolph E. Anderson
  • Alan J. Dubinsky
  • RAJIV MEHTA
  • ROLPH E. ANDERSON
  • ALAN J. DUBINSKY
  • JOLANTA MAZUR
چکیده

Managing International Distribution Channel Partners: A Cross-Cultural Approach Rajiv Mehta a; Rolph E. Anderson b; Alan J. Dubinsky cd; Pia Polsa ef;Jolanta Mazur g a School of Management, New Jersey Institute of Technology, Newark, New Jersey, USA b LeBow College of Business, Drexel University, Philadelphia, Pennsylvania, USA c Sogang Business School, Sogang University, Seoul, Korea d Center for Sales Innovation, St. Catherine University, St. Paul, Minnesota, USA e Hanken School of Economics and Business Administration, Helsinki, Finland f School of Management, Fudan University, Shanghai, China g Warsaw School of Economics, Warsaw, Poland

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تاریخ انتشار 2010